Tuesday, March 11, 2014

Shop Vac

This is a kinetic type music video for Jonathan Coulton's Shop Vac.  It was created by Jarrett Heather who used a combination of After Effects, Toon Boom Animate, illustrator, Photoshop and Premiere.  the thing I like about this is that it uses common logos and font's used to represent restaurants and well known brands such as Shop Vac, WalMart, Facebook, and more.

There is also a good use of more generic type animated to create the effects that fit with the words. the most effective part is "We bought a driveway and a swing set and a dog."  "We" spins and joined by "bought" to create a register which opens to become a "DRIVEWAY" and the words"swing set" swing into position. The tail on the end of the "g" of "dog" wags.  Another strong part of the piece is the colors.






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